Honda Snack Attack

Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an available HondaVAC™, we felt we should warn them that their days were numbered. We launched the first large-scale, brand-to-brand Twitter event that left snacks shaking in their wrappers. Many brands came out to "fight" and it turned Twitter into a complete war zone.


Case Study