Honda "We're fans of you too"
Million Fan Celebration
Our Facebook fans really, really love their Hondas. They mark their bodies with the Honda logo, carve it into their lawns. They wear it on their chest and post it all with pride for the world to see. So to celebrate gaining one million fans, Honda launched "We're fans of you too" week. Each day during the week, Honda associates paid tribute to its most passionate fans with some personal appreciation.
Work Sample
Click to jump to: Lawn | T-Shirt | Tattoo | Painting | Hair
Lawn
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T-Shirt
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Tattoo
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Painting
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Hair
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Results:
- Highest engagement of any week in page history (likes/comments increased over 200% compared to 2011 average)
- 3.7 million post views in a week, a record traffic level for 2011
- Coverage in Mashable and hundreds of other social media and car blogs
- Hundreds of comments like these:
- Even more fans were inspired to post their expressions of Honda love:
Want more?
Check out all the photos from "Fans of you too" week on Facebook.