Albert Einstein once said, "The only source of knowledge is experience."
In over 85 years of handling insurance claims, Farmers Insurance has seen just about every type of disaster and calamity possible, and has gained the knowledge to cover almost anything. This campaign is based on the some of the most unbelievable, real insurance claims collected from insurance agents across the country.
We wanted to demonstrate this Farmers' know-how, so we created the Farmers Hall of Claims — a repository featuring exhibits highlighting the most outrageous and crazy claims our agents have ever handled. A digital version of our Hall gave users a chance to explore these claims and learn more about the coverage behind them.
SAMPLE WEBSITE EXHIBITS
We then drove consumers to visit our website with pre-roll, social content, and national TV ads featuring the most exciting claims. All these pieces worked in conjunction to prove that Farmers has seen almost everything, so we know how to cover almost anything.