To extend Honda's "Now is the Moment" Summer Clearance Event campaign into social and digital video, we knew we couldn't rely on people to talk about and share the same advertising people were seeing on TV. Instead, we leaned into what we know people love to talk about and share on the internet: cat videos.

We created a shot-for-shot remake of one of our television commercials, but this time with cats. "Now is the Moment" became "Meow is the Moment." And the internet was happy.